iBook Author

by Michael Aron on January 20, 2012

Apple had done it again. They created software for the creation of iBooks that’s easy to use and produces excellent results. We tried it out the day it was released and found it to be an excellent alternative to the more complex Adobe products. It’s designed for the textbook market, but obviously it can generate iPad-friendly projects of any type.

iBooks Author Interface

The iBooks Author interface is simple and intuitive

Download our first test here:

deckerdesign.ibooks

Instructions: Download the file (a .zip file) then uncompress it. To view the book on your iPad, make sure you have the latest free iBooks 2 app and iOS 5, and do the following:

Drag the book file (with the extension .ibooks) to the iTunes window and sync the book to your iPad. For more information, see iTunes Help.

 

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Website in a Weekend

by Michael Aron on October 26, 2011

Web design and development is a massively time consuming and complex process. From initial concept, to wireframes, to functional spec, to layered psd files, to database programming and population, testing, and launch. Then again, some clients just do not have the time. We did the whole project, including language translator in one weekend. Here’s how…

Suonare in Italia

[click to continue…]

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Steve Jobs 1955-2011

by Michael Aron on October 6, 2011

iSad

Graphic design was transformed by Steve Jobs/Apple. We owe him a huge debt. In 1989 Postscript allowed desktop computers and printers to accurately render colors, designs, images, and most importantly, typography. This innovation led to a paradigm shift in the creation of marketing materials, videos, and interactive media.

My first professional setup was a Mac IIcx, an Apple Laserwriter, a Radius 19 inch monitor that weighed about 200 lbs., a 14.4 mbps modem. I paid $25,000 which included a service contract an a few other bells and whistles—and I was happy to pay it. We transmitted our ads and page layouts to a service bureau in New Jersey by dedicated modem, and received monochromatic Linotronic output pages the next day by messenger. It reduced our typesetting costs by 10 fold overnight.

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Law Firm Recruiting Brochure

July 19, 2011 Brand Identity

Cahill is a large Wall Street law firm serving mostly institutional and banking clients. While many law students had heard of Cahill’s Floyd Abrams who is the most sought-after First Amendment attorney in the country, the firm still has a low profile. Much of the recruiting process takes the form of on-campus interviews and other [...]

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Comprehensive Marketing Program for Lutheran HealthCare

June 17, 2011 New Work

Studio Gramercy recently completed a consulting assignment for one of the metropolitan area’s largest health care institutions. After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC [...]

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Website for Murray Hill Properties Goes Live

March 28, 2011 New Work

We spent the last few months creating a large, database-driven website for a New York owner, manager and broker of commercial real estate. We designed the site, wrote the content, took all of the photos and built out the backend. The site features a robust content management system which allows the in-house staff to update [...]

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Magazine Cover Design

January 8, 2011 New Work

We recently designed the January cover for Convene, the magazine of the Professional Convention Management Association.  Firm: Shostak Studios

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E-commerce website

December 2, 2010 New Work

A highly illustrative homepage for a highly unusual product line. We wrote, designed and programmed the site which features a powerful content management system and a full function shopping cart with inventory management. The display font we used is IM Fell, a new release from GoogleFonts featuring the ability to embed the actual font on [...]

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Brand Identity and Package Design

October 15, 2010 New Work

We recently completed the brand identity for Bob’s No Problem, a gourmet specialty foods producer based in Boca Raton. The first line of products will be a Bloody Mary Maker. It’s delicious. We’ll re-post when the e-commerce website is finished so you can order some. The map art, based on an 18th century original, is [...]

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Annual Report Concept for TDI Power

September 6, 2010 New Work

NEW WORK Aron Design recently completed an annual report concept for TDI Power, a manufacturer of power supplies for the military and airline industry. We focused on their recent implementation of lean manufacturing techniques which originated with Toyota in the late seventies. Each spread featured a regional manager photographed on location in China or the [...]

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