The font used for the Aron Design identity, Fette Fraktur is a superb example of how much personality can be packed into a letterform. I modified the “r” for legibility. It is one of my favorite letterforms, perhaps because it was the font used for the masthead of the early Push Pin Graphic. There is also an excellent book on the subject by Paul Shaw, Blackletter: Type and National Identity, which explores the cultural bias against blackletter and its resurgence.
From myfonts.com:
“Fette Fraktur was issued by the C.E. Weber foundry in 1875. For hundreds of years, from the Renaissance until World War II, the principal German vernacular type was fraktur, a style of blackletter. Fraktur, or broken, letterforms are partly composed of rounded elements and partly of straight lines and angles. The capitals have striking flourishes.
Fette Fraktur was originally used for books and newspapers. Fette means bold, and this bold fraktur was designed for headlines and display work.”
