All Posts By

Michael Aron

King Edward I

The King and I

By | Commentary

My mother once told me I was descended from royalty. Yeah, right.

As it turns out however, with a little Wikipedia and genealogy research, she’s absolutely correct. Compare this image of King Edward the I of England and photo of me from my college/beard days. It’s a match!

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Foster Wealth

Website for High Net Worth Wealth Management Firm

By | Brand Identity, Websites
Foster Wealth extends brand to include Foster & Wood

This Oregon-based wealth manager serves a very small, but very demanding slice of the population: family wealth inheritors. This group has special requirements to preserve wealth for future generations and to structure their portfolios for maximum tax efficiency.

Our design for Foster Wealth was built around the founder’s family story. We featured a detailed family timeline and many personal photographs.

After launching in 2013, the firm grew and launched a subsidiary specializing in business retirement planning in 2015. We designed the companion website, Foster & Wood, following the same brand guidelines and personalized narrative.

Foster & Wood

Vintage Watch Typography

By | Commentary, Typography

I recently sold a collection of early twentieth century watches in preparation for the Apple watch revolution. Before letting go of these treasures, I took some macro photos of the distressed lettering adorning their delightful and distinctive faces. I’m fond of this style of robust lettering.

watch-04 Read More