Cahill is a large Wall Street law firm serving mostly institutional and banking clients. While many law students had heard of Cahill’s Floyd Abrams who is the most sought-after First Amendment attorney in the country, the firm still has a low profile.

Cahill Recruiting Brochure Cover

Much of the recruiting process takes the form of on-campus interviews and other social events. Once a law student hears about the firm’s important wins and dramatic cases from an associate or partner, they are more likely to get excited and pursue a career with Cahill. We proposed this design to literally “start the conversation.”

One of our favorite unpublished designs. Firm: Ross Culbert & Lavery, Inc.

The rust colored Aron Design monogram on the upper right corner of this site is an obvious homage to the world’s greatest draftsman Albrecht Dürer (1471-1528). His monogram is artfully etched into most if not all of his works. One might say he was an early proponent of branding.

There isn’t a designer or typographer  that doesn’t owe a bit of gratitude to A. D. His treatise on measurement (Four Books on Measurement (Underweysung der Messung mit dem Zirckel und Richtscheyt) included an entire book on the geometric construction of the Latin and Gothic alphabet.

Title page of Vier Bücher von menschlicher Proportion showing the monogram signature of Albrecht Dürer. Courtesy, Wikimedia Commons