Commentary

Herb Lubalin Drove a Racing Green Volvo P1800 ES

by Michael Aron on March 22, 2012

Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented.

Early Herb Lubalin Design Studio Sign

Early Herb Lubalin Design Studio Sign

I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography here. My favorite memory is driving around with him in his fantastic Volvo P1800 ES, a tour de force of automotive design. Herb definitely had style. This sign definitely is the work of Tom Carnase, and you can see a resemblance to the New York Magazine logo he modified years later.

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Signage Sightings in Nolita

by Michael Aron on March 18, 2012

Spring arrived in New York and a lazy walk down to Chinatown and Little Italy yielded a trove of type treasures.

Moe's Meat Market

Moe's Meat Market, Nolita, NYC

I’m glad that the Moe’s Meat Market sign is still hanging, even though you can only buy rather uninspired art within. [click to continue…]

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How to get a job in graphic design

by Michael Aron on March 12, 2012

 

I recently made a presentation to students at City College at the invitation of another Cooper Union alum Ina Saltz and her colleague Donald Partyka. Rather than show a portfolio I showed my job history as it related to my teachers and classmates. I’m posting this to my blog because it has had over 500 views on SlideShare in one day so it must strike a nerve.

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iBook Author

January 20, 2012 Commentary

Apple had done it again. They created software for the creation of iBooks that’s easy to use and produces excellent results. We tried it out the day it was released and found it to be an excellent alternative to the more complex Adobe products. It’s designed for the textbook market, but obviously it can generate [...]

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Steve Jobs 1955-2011

October 6, 2011 Commentary

Graphic design was transformed by Steve Jobs/Apple. We owe him a huge debt. In 1989 Postscript allowed desktop computers and printers to accurately render colors, designs, images, and most importantly, typography. This innovation led to a paradigm shift in the creation of marketing materials, videos, and interactive media. My first professional setup was a Mac [...]

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Eight Tips to Avoid Cognitive Overload

August 6, 2010 Commentary

When Aron Design creates a website we are intensely aware of cognitive overload—the brains inability to process the chaos of the typical website presentation. Avoid cognitive overload with well designed pages that promote comprehension and increase effectiveness. Our methodology: Large, easy-to-read font with plenty of linefeed spacing Lots of white space and generous margins Avoid [...]

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Be Distinct from the Crowd

April 3, 2010 Commentary

I was reading the book You Are Not a Gadget by the computer scientist Jaron Lanier and came across this passage: “…there is no evidence that quantity becomes quality in matters of human expression or achievement. What matters instead, I believe, is a sense of focus, a mind in effective concentration, and an adventurous individual [...]

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Too Big to Fail

February 7, 2010 Commentary

I recently finished reading Andrew Ross Sorkin’s Too Big to Fail. I recommend it. He managed to recreate—in incredibly believable detail—the timeline, personalities, and backroom politics behind Lehman Brothers’ demise and the resulting financial market devastation. I was close to the situation in my own way because my employer at the time, Ross Culbert & [...]

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