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Herb Lubalin Drove a Racing Green Volvo P1800 ES

by Michael Aron on March 22, 2012

Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented.

Early Herb Lubalin Design Studio Sign

Early Herb Lubalin Design Studio Sign

I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography here. My favorite memory is driving around with him in his fantastic Volvo P1800 ES, a tour de force of automotive design. Herb definitely had style. This sign definitely is the work of Tom Carnase, and you can see a resemblance to the New York Magazine logo he modified years later.

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Bleu O Noir by Jacques Villeglé

by Michael Aron on March 5, 2012

A recent visit to the Museum of Modern Art yielded this wonderful piece I’d never seen before. “Bleu O Noir” by Jacques Villeglé, Done in 1955. Paper on canvas.

Bleu O Noir

He calls this art methodology “Ultra-Lettrist psychogeographical hypergraphics.” That’s awesome.

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Rand’s El Producto Cigar Album

by Michael Aron on March 1, 2012

This modernist package is one my favorite possessions. I purchased it for a few bucks at a flea market in Philadelphia.

Paul Rand El Producto cigar box

Paul Rand El Producto cigar box

It was designed by the legendary Paul Rand and features a photogram on the cover—hence the title “Cigar Album.” [click to continue…]

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Law Firm Recruiting Brochure

July 19, 2011 Brand Identity

Cahill is a large Wall Street law firm serving mostly institutional and banking clients. While many law students had heard of Cahill’s Floyd Abrams who is the most sought-after First Amendment attorney in the country, the firm still has a low profile. Much of the recruiting process takes the form of on-campus interviews and other [...]

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