New Work

Website in a Weekend

by Michael Aron on October 26, 2011

Web design and development is a massively time consuming and complex process. From initial concept, to wireframes, to functional spec, to layered psd files, to database programming and population, testing, and launch. Then again, some clients just do not have the time. We did the whole project, including language translator in one weekend. Here’s how…

Suonare in Italia

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Comprehensive Marketing Program for Lutheran HealthCare

by Michael Aron on June 17, 2011

Studio Gramercy recently completed a consulting assignment for one of the metropolitan area’s largest health care institutions.

Lutheran HealthCare Poster Series

Lutheran HealthCare Poster Series

After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC rehab care. [click to continue…]

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Website for Murray Hill Properties Goes Live

by Michael Aron on March 28, 2011

MHP website homepage

Click image to view the site www.murrayhill.com

We spent the last few months creating a large, database-driven website for a New York owner, manager and broker of commercial real estate. We designed the site, wrote the content, took all of the photos and built out the backend.

The site features a robust content management system which allows the in-house staff to update the site’s content, add blog entries and add and subtract pages and sections—all from within their browser. Our team provided 18 how-to video tutorials for the staff to use for training and for reference in the future.

The client had an extremely limited budget, so we utilized the powerful WordPress framework. This solution allows for very complex interactivity without the cost of custom programming. [click to continue…]

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Magazine Cover Design

January 8, 2011 New Work

We recently designed the January cover for Convene, the magazine of the Professional Convention Management Association.  Firm: Shostak Studios

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E-commerce website

December 2, 2010 New Work

A highly illustrative homepage for a highly unusual product line. We wrote, designed and programmed the site which features a powerful content management system and a full function shopping cart with inventory management. The display font we used is IM Fell, a new release from GoogleFonts featuring the ability to embed the actual font on [...]

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Brand Identity and Package Design

October 15, 2010 New Work

We recently completed the brand identity for Bob’s No Problem, a gourmet specialty foods producer based in Boca Raton. The first line of products will be a Bloody Mary Maker. It’s delicious. We’ll re-post when the e-commerce website is finished so you can order some. The map art, based on an 18th century original, is [...]

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Annual Report Concept for TDI Power

September 6, 2010 New Work

NEW WORK Aron Design recently completed an annual report concept for TDI Power, a manufacturer of power supplies for the military and airline industry. We focused on their recent implementation of lean manufacturing techniques which originated with Toyota in the late seventies. Each spread featured a regional manager photographed on location in China or the [...]

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E-commerce website for Leslie Linsley Nantucket

September 3, 2010 New Work

Aron Design just completed the design and build-out of a robust e-commerce site for Leslie Linsley Nantucket, a specialty retailer with stores in Nantucket and Boston. The site launched today following the Spring 2010 soft launch of their new Boston store. We designed their brand identity, the in-store label and collateral system, the signage and [...]

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Law Firm Joins Client Roster

August 10, 2010 New Work

Aron Design has been retained by Davidson Dawson & Clark LLP to design print and online marketing materials. They are the only trusts and estates boutique law firm in the New York metropolitan area, with offices in New York and Connecticut.

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