by Michael Aron on March 22, 2012
Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented.
Early Herb Lubalin Design Studio Sign
I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography here. My favorite memory is driving around with him in his fantastic Volvo P1800 ES, a tour de force of automotive design. Herb definitely had style. This sign definitely is the work of Tom Carnase, and you can see a resemblance to the New York Magazine logo he modified years later.
by Michael Aron on October 6, 2011
Graphic design was transformed by Steve Jobs/Apple. We owe him a huge debt. In 1989 Postscript allowed desktop computers and printers to accurately render colors, designs, images, and most importantly, typography. This innovation led to a paradigm shift in the creation of marketing materials, videos, and interactive media.
My first professional setup was a Mac IIcx, an Apple Laserwriter, a Radius 19 inch monitor that weighed about 200 lbs., a 14.4 mbps modem. I paid $25,000 which included a service contract an a few other bells and whistles—and I was happy to pay it. We transmitted our ads and page layouts to a service bureau in New Jersey by dedicated modem, and received monochromatic Linotronic output pages the next day by messenger. It reduced our typesetting costs by 10 fold overnight.
by Michael Aron on July 19, 2011
Cahill is a large Wall Street law firm serving mostly institutional and banking clients. While many law students had heard of Cahill’s Floyd Abrams who is the most sought-after First Amendment attorney in the country, the firm still has a low profile.
Cahill Recruiting Brochure Cover
Much of the recruiting process takes the form of on-campus interviews and other social events. Once a law student hears about the firm’s important wins and dramatic cases from an associate or partner, they are more likely to get excited and pursue a career with Cahill. We proposed this design to literally “start the conversation.”
One of our favorite unpublished designs. Firm: Ross Culbert & Lavery, Inc.
Herb Lubalin Drove a Racing Green Volvo P1800 ES
by Michael Aron on March 22, 2012
Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented.
Early Herb Lubalin Design Studio Sign
I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography here. My favorite memory is driving around with him in his fantastic Volvo P1800 ES, a tour de force of automotive design. Herb definitely had style. This sign definitely is the work of Tom Carnase, and you can see a resemblance to the New York Magazine logo he modified years later.
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