Comprehensive Marketing Program for Lutheran HealthCare

By June 17, 2011Brand Identity

A consulting assignment for one of the metropolitan area’s largest health care institutions.

Lutheran HealthCare Poster Series

Lutheran HealthCare Poster Series

After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC rehab care. Accordingly, we created a four-pronged approach — first targeting the 800+ LHC physicians not affiliated with the rehab practice — then the in-house case workers, the patients and their families, and the local community.

To reach these diverse audiences we created a universally understood name, visual identity, and marketing theme.. Our recommended campaign “ TLC: Total Lutheran Care” is easy to understand in the languages of the neighborhood: Chinese, Spanish, Russian, and Farsi and the simple, colorful design is visually arresting and memorable.

Our plan includes an custom image library, color palette, publication grid, e-newsletter templates and graphics library which will enable their in-house art department to produce marketing pieces going forward. Below are a few examples of the design recommendation.

Lutheran HealthCare Website Prototype

Lutheran HealthCare Website Prototype

Total Lutheran Care Rehabilitation Uniforms

Total Lutheran Care Rehabilitation Uniforms

Total Lutheran Care Van Transportation

Total Lutheran Care Van Transportation