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	<title>Aron Design</title>
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	<link>http://arondesign.com</link>
	<description>Business Communicated.</description>
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		<title>Financial Services Annual Report</title>
		<link>http://arondesign.com/2012/05/financial-services-annual-report/</link>
		<comments>http://arondesign.com/2012/05/financial-services-annual-report/#comments</comments>
		<pubDate>Thu, 10 May 2012 23:28:45 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Annual Report]]></category>
		<category><![CDATA[New Work]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[annual report]]></category>
		<category><![CDATA[JQuery]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=595</guid>
		<description><![CDATA[Recently completed: An interactive annual report website for the world’s largest asset manager. Firm: Decker Design]]></description>
			<content:encoded><![CDATA[<p></p><p>Recently completed: An interactive annual report website for the world’s largest asset manager.</p>
<div id="attachment_597" class="wp-caption alignnone" style="width: 500px">
	<a href="http://media.corporate-ir.net/media_files/irol/11/119943/2011AR/"><img class="size-full wp-image-597" title="home" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/05/blackrock-home-sm.png" alt="home" width="500" height="259" /></a>
	<p class="wp-caption-text">Click image to visit site</p>
</div>
<div id="attachment_598" class="wp-caption alignnone" style="width: 500px">
	<a href="http://media.corporate-ir.net/media_files/irol/11/119943/2011AR/"><img class="size-full wp-image-598 " title="Second Level" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/05/blackrock-2nd-level-sm.png" alt="Second Level" width="500" height="259" /></a>
	<p class="wp-caption-text">Features: JQuery stock ticker, slideshow and asymmetrical background images</p>
</div>
<h6>Firm: Decker Design</h6>
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		<title>Convergence of Data, Video and Voice</title>
		<link>http://arondesign.com/2012/05/convergence-of-data-video-and-voice/</link>
		<comments>http://arondesign.com/2012/05/convergence-of-data-video-and-voice/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:21:37 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[editorial design]]></category>
		<category><![CDATA[illustration]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=581</guid>
		<description><![CDATA[These advertising supplements targeted three segments of the telecom industry. A. Consumers—Access to communications everywhere, every time. B. Operators—Global standards and compliance among industry players. C. Networks—Convergence of data, video and voice. Chalk illustrations by Michael Aron. client: Business Week &#160;]]></description>
			<content:encoded><![CDATA[<p></p><p>These advertising supplements targeted three segments of the telecom industry. A. Consumers—Access to communications everywhere, every time. B. Operators—Global standards and compliance among industry players. C. Networks—Convergence of data, video and voice. Chalk illustrations by Michael Aron. client: Business Week</p>

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<p>&nbsp;</p>
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		<title>Herb Lubalin Drove a Racing Green Volvo P1800 ES</title>
		<link>http://arondesign.com/2012/03/herb-lubalin-drove-a-racing-green-volvo-p1800-es/</link>
		<comments>http://arondesign.com/2012/03/herb-lubalin-drove-a-racing-green-volvo-p1800-es/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 02:16:08 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Favorites]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[design history]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=574</guid>
		<description><![CDATA[Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented. I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography here. My favorite memory is driving around with him in his fantastic Volvo P1800 ES, a tour de force [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Herb Lubalin was my teacher, mentor, and boss. He was virtually mute, ambidextrous, and amazingly talented.</p>
<div id="attachment_575" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-575" title="Early Herb Lubalin Design Studio Sign" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/lubalin_sign_michael_aron.jpg" alt="Early Herb Lubalin Design Studio Sign" width="500" height="647" />
	<p class="wp-caption-text">Early Herb Lubalin Design Studio Sign</p>
</div>
<p>I rescued this brass sign from the trash when I worked there back in the 1980s. Read his brief biography <a title="ADC Lubalin Bio" href="http://www.adcglobal.org/archive/hof/1977/?id=276" target="_blank">here</a>. My favorite memory is driving around with him in his fantastic <a title="Volvo P1800 ES" href="http://en.wikipedia.org/wiki/File:Volvo_P1800ES.jpg" target="_blank">Volvo P1800 ES</a>, a tour de force of automotive design. Herb definitely had style. This sign definitely is the work of Tom Carnase, and you can see a resemblance to the New York Magazine logo he modified years later.</p>
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		<title>Signage Sightings in Nolita</title>
		<link>http://arondesign.com/2012/03/signage-sightings-in-nolita/</link>
		<comments>http://arondesign.com/2012/03/signage-sightings-in-nolita/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 23:10:26 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=565</guid>
		<description><![CDATA[Spring arrived in New York and a lazy walk down to Chinatown and Little Italy yielded a trove of type treasures. I&#8217;m glad that the Moe&#8217;s Meat Market sign is still hanging, even though you can only buy rather uninspired art within. Bess N.Y.C., in the shadow of the Puck Building, sells all sorts of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Spring arrived in New York and a lazy walk down to Chinatown and Little Italy yielded a trove of type treasures.</p>
<div id="attachment_566" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-566" title="moes-nolita-michael-aron" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/moes-nolita-michael-aron.jpg" alt="Moe's Meat Market" width="500" height="180" />
	<p class="wp-caption-text">Moe&#39;s Meat Market, Nolita, NYC</p>
</div>
<p>I&#8217;m glad that the Moe&#8217;s Meat Market sign is still hanging, even though you can only buy rather uninspired art within. <span id="more-565"></span></p>
<div id="attachment_567" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-567" title="bess_nyc_nolita_michael_aron" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/bess_nyc_nolita_michael_aron.jpg" alt="Bess, NYC" width="500" height="578" />
	<p class="wp-caption-text">Bess, NYC</p>
</div>
<p>Bess N.Y.C., in the shadow of the Puck Building, sells all sorts of provocative clothing and artifacts.</p>
<div id="attachment_568" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-568" title="tacombi_nolita_michael_aron" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/tacombi_nolita_michael_aron.jpg" alt="Tacombi, Fonda Nolita, Elizabeth Street, NYC" width="500" height="331" />
	<p class="wp-caption-text">Tacombi, Elizabeth Street, NYC</p>
</div>
<p>Tacombi is a faux Mexican vintage sign inside the wonderfully hip Fonda Nolita on Elizabeth Street. They really nailed the spirit of roadside taco stand typography.</p>
<div id="attachment_569" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-569" title="peking_duck_nolita_michael_aron" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/peking_duck_nolita_michael_aron.jpg" alt="Peking Duck, Lafayette Street, NYC" width="500" height="266" />
	<p class="wp-caption-text">Peking Duck, Lafayette Street, NYC</p>
</div>
<p>Peking Duck is screen printed on glass in Agency Gothic, designed by Morris Fuller Benton in 1932. It appears on the window at the Lafayette Street restaurant Chinatown.</p>
<div id="attachment_571" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-571" title="chinatown_michael_aron" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/chinatown_michael_aron.jpg" alt="Chinatown Sign" width="500" height="561" />
	<p class="wp-caption-text">Chinatown Sign</p>
</div>
<p>I really am fond of the untrained lettering artist who finds novel ways to draw common letterforms. I&#8217;m not sure why they put the bar across the top of the “N” but it works just fine. Perhaps it is a funny joke in Chinese?</p>
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		<title>How to get a job in graphic design</title>
		<link>http://arondesign.com/2012/03/how-to-get-a-job-in-graphic-design/</link>
		<comments>http://arondesign.com/2012/03/how-to-get-a-job-in-graphic-design/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 00:49:56 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=557</guid>
		<description><![CDATA[  I recently made a presentation to students at City College at the invitation of another Cooper Union alum Ina Saltz and her colleague Donald Partyka. Rather than show a portfolio I showed my job history as it related to my teachers and classmates. I&#8217;m posting this to my blog because it has had over [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_11960993" style="width: 425px;">
<p><strong style="display: block; margin: 12px 0 4px;"></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/11960993" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="425" height="355"></iframe></p>
<p>I recently made a presentation to students at City College at the invitation of another Cooper Union alum Ina Saltz and her colleague Donald Partyka. Rather than show a portfolio I showed my job history as it related to my teachers and classmates. I&#8217;m posting this to my blog because it has had over 500 views on SlideShare in one day so it must strike a nerve.</p>
</div>
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		<title>Bleu O Noir by Jacques Villeglé</title>
		<link>http://arondesign.com/2012/03/bleu-o-noir-by-jacques-villegle/</link>
		<comments>http://arondesign.com/2012/03/bleu-o-noir-by-jacques-villegle/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 18:41:25 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Favorites]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=548</guid>
		<description><![CDATA[A recent visit to the Museum of Modern Art yielded this wonderful piece I&#8217;d never seen before. “Bleu O Noir” by Jacques Villeglé, Done in 1955. Paper on canvas. He calls this art methodology “Ultra-Lettrist psychogeographical hypergraphics.” That’s awesome. Jacques Villeglé, born Jacques Mahé de la Villeglé (1926, Quimper, Brittany) is a French mixed-media artist [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>A recent visit to the Museum of Modern Art yielded this wonderful piece I&#8217;d never seen before. “Bleu O Noir” by Jacques Villeglé, Done in 1955. Paper on canvas.</p>
<p><img class="alignnone size-full wp-image-552" title="bleu-o-noir-sm" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/bleu-o-noir-sm.jpg" alt="Bleu O Noir" width="500" height="376" /></p>
<p>He calls this art methodology “Ultra-Lettrist psychogeographical hypergraphics.” That’s awesome.</p>
<p><span id="more-548"></span>Jacques Villeglé, born Jacques Mahé de la Villeglé (1926, Quimper, Brittany) is a French mixed-media artist and affichiste famous for his alphabet with symbolic letters and decollage with ripped or lacerated posters. He builds posters in which one has been placed over another or others, and the top poster or posters have been ripped, revealing to a greater or lesser degree the poster or posters underneath. He is a member of the Nouveau Réalisme art group (1960–1963). His work has primarily focused on the anonymous and on the marginal remains of civilization.</p>
<p>Villeglé first started producing art in 1947 in Saint-Malo by collecting found objects (steel wires, bricks from Saint-Malo&#8217;s Atlantic retaining wall). In December 1949, he concentrated his work on ripped advertising posters from the street. Working with fellow artist Raymond Hains, Villeglé began to use collage and found/ripped posters from street advertisements in creating Ultra-Lettrist psychogeographical hypergraphics in the 1950s, and in June 1953, he published Hepérile Éclaté, a phonetic poem by Camille Bryen, which was made unreadable when read through strips of grooved glass made by Hains. In February 1954, Villeglé and Hains met the Lettrism poet François Dufrêne, and this latter introduced them to Yves Klein, Pierre Restany and Jean Tinguely. In 1958, Villeglé published an overview of his work on ripped posters, Des Réalités collectives, which is to a certain degree a prefiguration of the manifesto of the New Realism group (1960) which he joined at its inception.</p>
<h6>Wikipedia provided the above text summary</h6>
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		<title>Rand&#8217;s El Producto Cigar Album</title>
		<link>http://arondesign.com/2012/03/rands-el-producto-cigar-album/</link>
		<comments>http://arondesign.com/2012/03/rands-el-producto-cigar-album/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 19:44:47 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Favorites]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[vintage]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=540</guid>
		<description><![CDATA[This modernist package is one my favorite possessions. I purchased it for a few bucks at a flea market in Philadelphia. It was designed by the legendary Paul Rand and features a photogram on the cover—hence the title “Cigar Album.” It is made from cedar and wrapped in offset printed paper and had dividers inside [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This modernist package is one my favorite possessions. I purchased it for a few bucks at a flea market in Philadelphia.</p>
<div id="attachment_541" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-541" title="paul-rand-el-producto-cigar-box" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/03/paul-rand-el-producto-cigar-box.jpg" alt="Paul Rand El Producto cigar box" width="500" height="333" />
	<p class="wp-caption-text">Paul Rand El Producto cigar box</p>
</div>
<p>It was designed by the legendary Paul Rand and features a photogram on the cover—hence the title “Cigar Album.” <span id="more-540"></span>It is made from cedar and wrapped in offset printed paper and had dividers inside blocking the cigars into compartments. The interior is bright red. I use it to hold pens and pencils. Not sure of the year. Looks to be mid-sixties? Man Ray or Laszlo Moholy-Nagy influenced no doubt. More on Rand <a title="Rand Hall of Fame ADC page" href="http://www.adcglobal.org/archive/hof/1972/?id=300" target="_blank">here</a>.</p>
<p>From Wikipedia: Among the accolades Rand received were those of Laszlo Moholy-Nagy:</p>
<blockquote><p>“Among these young Americans it seems to be that Paul Rand is one of the best and most capable [. . .] He is a painter, lecturer, industrial designer, [and] advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless.” <em></em></p>
<h6><em>—Heller, Steven. “Thoughts on Rand.” Print, May–June 1997</em></h6>
</blockquote>
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		<title>Law Firm Website Goes Live</title>
		<link>http://arondesign.com/2012/02/law-firm-website-goes-live/</link>
		<comments>http://arondesign.com/2012/02/law-firm-website-goes-live/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:14:51 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[law firm]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=534</guid>
		<description><![CDATA[As part of a larger rebranding program, we produced a new website for Davidson Dawson &#38; Clark LLP, the metropolitan area&#8217;s largest trusts &#38; estates boutique. Their offices are located in New York and Connecticut, along scenic Long Island Sound. Many of the partners are avid sailors—hence the nautical art on the site and adorning [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_536" class="wp-caption alignnone" style="width: 500px">
	<a href="http://www.davidsondawson.com"><img class="size-full wp-image-536" title="Davidson Dawson &amp; Clark LLP website" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/02/davidson-dawson-home-500px.jpg" alt="Davidson Dawson &amp; Clark LLP website" width="500" height="303" /></a>
	<p class="wp-caption-text">Davidson Dawson &amp; Clark LLP website</p>
</div>
<p>As part of a larger rebranding program, we produced a new website for Davidson Dawson &amp; Clark LLP, the metropolitan area&#8217;s largest trusts &amp; estates boutique. <img title="More..." src="http://studiogramercy.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><span id="more-534"></span>Their offices are located in New York and Connecticut, along scenic Long Island Sound. Many of the partners are avid sailors—hence the nautical art on the site and adorning their offices. The site features a custom content management system so the client can add and edit pages using a standard web browser. We built an easy-to-use SEO input panel so that each page has well-optimized metadata. The typography on the site is of particular note—we are using Adobe Caslon Pro and the rendering engine Typekit. Say goodbye to boring web fonts.</p>
<p><a title="Aron Design Law Firm Websites" href="http://arondesign.com/portfolio/legal-financial/" target="_blank">Browse</a> our other law firm website designs.</p>
<p>Photography by Michael Paras, programming by Reconstrukt</p>
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		<title>iBook Author</title>
		<link>http://arondesign.com/2012/01/ibook-author/</link>
		<comments>http://arondesign.com/2012/01/ibook-author/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 17:55:45 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[interactive apps]]></category>
		<category><![CDATA[iPad development]]></category>
		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=523</guid>
		<description><![CDATA[Apple had done it again. They created software for the creation of iBooks that’s easy to use and produces excellent results. We tried it out the day it was released and found it to be an excellent alternative to the more complex Adobe products. It’s designed for the textbook market, but obviously it can generate [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Apple had done it again. They created software for the creation of iBooks that’s easy to use and produces excellent results. We tried it out the day it was released and found it to be an excellent alternative to the more complex Adobe products. It’s designed for the textbook market, but obviously it can generate iPad-friendly projects of any type.</p>
<div id="attachment_532" class="wp-caption alignnone" style="width: 500px">
	<img class="size-full wp-image-532" title="iBook-app-screen" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/01/iBook-app-screen.png" alt="iBooks Author Interface" width="500" height="284" />
	<p class="wp-caption-text">The iBooks Author interface is simple and intuitive</p>
</div>
<p>Download our first test here:</p>
<p><a href="http://arondesign.com/_sites/arondesign/wp-content/uploads/2012/01/deckerdesign.ibooks1.zip">deckerdesign.ibooks</a></p>
<p>Instructions: Download the file (a .zip file) then uncompress it. To view the book on your iPad, make sure you have the latest free iBooks 2 app and iOS 5, and do the following:</p>
<p>Drag the book file (with the extension .ibooks) to the iTunes window and sync the book to your iPad. For more information, see iTunes Help.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Website in a Weekend</title>
		<link>http://arondesign.com/2011/10/website-in-a-weekend/</link>
		<comments>http://arondesign.com/2011/10/website-in-a-weekend/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 20:54:49 +0000</pubDate>
		<dc:creator>Michael Aron</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://arondesign.com/?p=515</guid>
		<description><![CDATA[Web design and development is a massively time consuming and complex process. From initial concept, to wireframes, to functional spec, to layered psd files, to database programming and population, testing, and launch. Then again, some clients just do not have the time. We did the whole project, including language translator in one weekend. Here&#8217;s how&#8230; [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Web design and development is a massively time consuming and complex process. From initial concept, to wireframes, to functional spec, to layered psd files, to database programming and population, testing, and launch. Then again, some clients just do not have the time. We did the whole project, including language translator in one weekend. Here&#8217;s how&#8230;</p>
<p><img class="alignnone size-full wp-image-516" title="suonare-italia-sm" src="http://arondesign.com/_sites/arondesign/wp-content/uploads/2011/10/suonare-italia-sm.png" alt="Suonare in Italia" width="500" height="288" /></p>
<p><span id="more-515"></span>First of all we develop in WordPress, which streamlines the process tremendously. The client provided all art and copy. That helps. We registered the domain and set up the hosting Friday night. We designed the logo, site layout and processed the photos on Saturday. We installed the Thesis theme on to the server, customized the CSS, then installed a few essential plugins including WP Touch, which converts our pages into iPhone style navigation for mobile users. The custom CSS includes use of one of Google&#8217;s new web fonts, Cardo—which looks like Garamond. Say goodbye to Georgia and Arial. We populated the pages with text and metadata, set up Google Analytics, added photos to the NextGen Gallery plugin, built the complex application forms using Fast Secure Contact Forms plugin, and then registered with all of the major search engines. By Monday the site was tested and visible to the search engines.</p>
<h4><a title="Play Music in Italy" href="http://playmusicinitaly.com" target="_blank">Visit the site</a> and check out the amazing language translator</h4>
]]></content:encoded>
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