PricewaterhouseCoopers has more than 155,000 people in 153 countries. We were tasked with delivering relevant editorial content to all of them, both offline and online, four times a year. We were entirely responsible for Link*— the name, writing, and the overall design and implementation. The key feature each issue was a set of video interviews with top management—putting a face and a voice behind policy decisions being made at the highest levels of the firm.